Since Friday I have mainly been focusing on research. My research was mainly focused on: What is the best strategy on how to target children. My research was very helpful and contributed towards my overall design for the App. What I learnt through my research was to cover all three learning methods: Visual, audio and kinetic. As the name suggests visual is all to do with looking and from my research I discovered children responds well to bright and bold colours as it helps stick in their memory. Also using cartoon characters would be a great way to add interaction for kids to engage with the app this helps with the kinetic aspect of the kids actually doing something. Which just leaves the audio; I learnt that if a child listens to a catchy piece of music when it helps them remember what they are looking at and doing. So by using these three styles together they help compliment each other, which means next time, they see Milk Tray on the shelves they will ask their parents to buy the product.
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